GBTA Conference 2021 - Berlin in Partnership with VDR
COVID-19 has hit the reset button on travel programs, turning long relied on metrics and benchmarks for success obsolete when looking towards the rebound.
This interaction session will look at how Travel Management could play an active role to mitigate organizational risks triggered by travelers.
In this interactive session, we harness the lessons of the past two years and agree how to adapt our strategic meetings management programs.
We discuss and problem-solve six sustainability challenges which travel managers currently face including: data tracking & reporting, greener travel choices and alternatives, influencing traveler behaviours and green procurement.
In this engaging session, we will discuss leveraging behavioral economics to create rate targets, OBT configuration and merchandising to influence travelers, and dynamic program management to drive savings and increased traveler satisfaction.
